WTF Coaching

WTF stands for “what the f____”     It’s a swear word.   You should know that.

I swear by this:  WTF stands for “What’s The Focus?”

When you FOCUS on providing great value to people, then you will do so.

When you focus on cheating people, then you will do so.

WTF Coaching is a process of intentionally focusing on positive outcomes in your professional and personal life.

We ALL need WTF coaching at times.

No one is successful when they are alone.  Teams are successful.  The myth of the solo-preneur is dead.  Every successful client and alliance partner that I know of has a tremendous support team providing sales, marketing, delivery, assessments, etc.

Throughout history, our WTF Coaches have helped us become successful.  They help us keep our focus.

I currently work with 2 peer WTF Coaches, because I need more help than many 🙂

So, who is your WTF Coach?

I Only Sell Value

People buy products and services ONLY when they see tremendous value.

When I need a discount I go to Amazon or Costco.  Transactional level of services.  I do not compete with such transactional “business coaches.”  If someone wants information they can have it from my transactional websites, and

When I want to provide tremendous value to a business owner or team, then I ALWAYS provide 3 levels of value.  People need to choose.  And they pay more for each investment.

Then I strive to ALWAYS over-deliver on whatever value level they select.

If you’d like to see a sample proposal, just call or reply directly.

How about you, do you ONLY sell value?

Define only 3 Top Goals, then 1 Top Goal

Jim Collins is credited with saying, “If you have more than 3 “top goals”, then you will not make any a priority.”

Review your goals list.  Narrow it to your Top 3.  No more.  Stay focused on those.

We know from research tinto successful people that they ALL have an obsessive focus on one goal.  Not three goals…  Consider Steve Jobs, Martin Luther King Jr, anyone in any history book.  They had one goal.  Only one.  Only 1.

So, what is your 1 top goal?

How to Live with Gratitude

There are only 2 times each day when you are alone with your thoughts.  No distractions.  No chaos…

1.  when you wake up and think…

2.  when you go to sleep and think…

So, it should be no surprise that, throughout recorded history, wise people have urged people to ask these two questions daily:

1.  Who can I help today?  Let that answer lead you into a life of service.

2.  What am I thankful for today?  Let that answer lead you to a life filled with gratitude.


Although I am not the wisest person in the world, I have practiced these two questions every day for decades.  The answers have helped guide me. Perhaps they will guide you also.

How do these answers help you live with gratitude?

Goals and our Reticular Activation System (RAS)

The Reticular Activation System (RAS) is that part of our brain that registers when we hear / notice something familiar amid distraction.  Imagine being in a crowded supermarket.  Then you hear your child cry out your name.  Your RAS immediately kicks in.  Endorphins and blood flow increase.  And you respond to the stimulus…

What we measure leads to change.  Ask any MBA.  Ask any manager.

Try this 30-day goal setting activity described by Brian Tracy.  Get a spiral bound notebook.  Label it “My New Best Friend.”  On page one list your top 10 goals.  Then turn the page and set it aside.  Repeat on days 2-30.  On day 31, review the patterns.  Look for patterns.

Your RAS will help you.  Then share your observations with your coach or accountability partner.

What did you notice?