The Human + AI Equation: Practical Applications for Families and Small Businesses

March 11, 2025

Adapted from a conversation with Doug Gray, PhD and Israel (Jon) Hillegeist on cutting through AI noise and finding real solutions

With so much noise surrounding artificial intelligence these days, it’s easy for leaders to feel overwhelmed. Is AI just another tech fad, or is there genuine value beneath the buzzwords? In this conversation, we explore how AI has rapidly evolved from a novelty into an essential business tool and why family businesses are uniquely positioned to benefit from its practical applications.

The Technology Adoption Lifecycle

Think about where Siri and Alexa were just a decade ago. People found them odd and creepy, resisting the idea of being recorded or having their preferences tracked. Fast forward to today, and these AI assistants have become so integrated into our daily lives that we interact with them as if they’re another person in the room.

The technology adoption lifecycle follows a predictable pattern. We’ve moved beyond the innovators and early adopters phase of the 1990s and are now firmly in the early majority phase, where 34% of users are seeking pragmatic use cases. We know AI works, just like Siri and Alexa work. People are using ChatGPT regularly because it’s faster, more reliable, cheaper, and can be confidential.

And who makes the best users? Small business owners and family businesses. They’re agile and adaptive, without the compliance requirements and legal teams that might say “no” in larger organizations. They’re curious about how AI can benefit their businesses.

How Families and Small Businesses Can Cut Through the AI Noise

For leaders feeling overwhelmed by AI hype with countless platforms being thrown at them daily, it’s understandable to feel a sense of AI fatigue. Rather than trying to figure out everything at once, it’s more effective to focus on specific problems you’re facing and then explore how AI might help.

Let’s take sales as an example. A two-year cross-industry study found that sales teams using AI-powered training sold 24% more than teams that didn’t. Most companies would go to extraordinary lengths for even an 8% increase in revenue. This represents a simple, cost-effective tool that eliminates the risk of salespeople learning on the job with real clients. They can safely master all personas, objections, and value propositions before stepping into the field.

Overcoming Fear and Resistance to AI Adoption

Fear often defines us. Whether it’s fear of geopolitical decisions, new technologies, or change in general, we naturally resist what we don’t understand. But when evaluating any new technology, we should consider three key factors: Is it efficient? Is it effective? And what are the outcomes?

Every specialized profession is facing disruption right now:

  • Attorneys may resist robo-advisors
  • Wealth investors might shy away from AI-driven investment strategies
  • Organizational employees might fear automation replacing human roles

Yet every industry will be affected by AI in direct ways within the next 5-10 years. So why not overcome that resistance and learn how to implement AI in your business?

When faced with change, we typically respond in one of three ways: freeze, flight, or fight. We can freeze like a rabbit in the forest and try to ignore AI’s inevitable adoption. We can run away from it. Or we can fight—not against AI, but alongside it, wrestling with its potential until we master it.

If 45% of business owners are already using AI and your competitors are among them, the question becomes: why wouldn’t you use it now, especially if you had a secure way to do so in a closed system?

The Human Element: Why a Hybrid Approach to AI Coaching Matters

While AI platforms like Claude can help draft emails or prepare for difficult conversations, they lack the human dimension that addresses the emotional challenges we face. What if you could combine AI with human coaching to improve your ability to handle difficult and sensitive conversations?

Imagine practicing a difficult conversation with an AI avatar programmed to respond like the actual person you’ll be speaking with. As you rehearse multiple times, your confidence grows. Then, when you discuss your progress with a human coach who can address your internal struggles and provide personalized feedback, you’re getting the best of both worlds.

This hybrid coaching approach is three-dimensional rather than flat. The AI component provides consistent practice opportunities and immediate feedback, while the human coach adds depth, emotional intelligence, and personalized guidance that helps the learning stick.

[You can learn more about this hybrid program here.]

Real-World Applications

Communication capability makes a tremendous difference in business success. Strong communication skills in leaders allows them to put out “people fires,” handle employee conflicts, reduce turnover, and free up business owners to focus on leadership and maintain work-life balance.

Effective management hinges on the ability to have productive conversations around delegation, feedback, accountability, hiring, termination, and performance improvement. Developing these skills traditionally required significant time investment from the manager and trainee. Now, with AI-assisted practice, managers can rapidly develop these crucial skills through repeated role-plays and targeted feedback.

Another study showed that this approach improved management capability by 24%. For small business owners struggling with operational challenges, this represents a fast, cost-effective way to make significant improvements.

Getting Started with AI

For those excited about AI and already using various platforms, the key is to just begin. Experiment and dabble. Pick any platform—ChatGPT, Perplexity, Claude, Poe—and start using it. The paid options ($20/month) generally provide better results.

If you have digital content—books, research, business documents—you can upload them to create a personalized AI that speaks your language. And by selecting privacy options that prevent sharing your content with large language models, you’ve created a confidential AI system for your organization that nobody else can access.

Many businesses are already using these tools for business protocols, operational processes, manufacturing, and marketing analyses. The question isn’t whether to adopt AI, but why wait any longer?

The future of professional development isn’t just AI or just human coaching—it’s both working together to accelerate your growth and success.


This blog post was adapted from a conversation with Doug Gray and Israel Hillegeist on practical AI applications for small businesses.

Interested in learning more about AI Coaching for Communication? Join the next edition of the Next Gen Leadership Series. https://www.nextgenpeergroups.com/the-next-gen-leadership-series

Doug Gray, PhD AuthorFamily Wealth Advisor | Business Change Management | Organizational Leadership | Assess Next Gen | Succession Planning | Executive Coaching

We wrote this conversation based on a short video recording… edited by AI tools that summarized us. Then edited by our marketing manager, Erin, who is a real person. We imagine that any leader, in any sector, can learn how to use AI in their business immediately. Reply or comment or connect?…. see www.JITCoach.com or schedule a demo


Leading in the Era of AI: Cutting Through the Hype for Real Business Value

Let’s get real…

By Doug Gray, PhD

Artificial intelligence dominates headlines with promises of revolutionary change, so it’s easy to feel overwhelmed by the noise. But beneath the hype and buzzwords lies tremendous value that can be applied immediately—particularly for family business leaders, Next Gens and smaller organizations.

Cutting Through the AI Noise

There’s a lot of “hoo-ha” around artificial intelligence today. Open any business publication—Harvard Business Review, McKinsey reports, VentureBeat, or Forbes—and you’ll find endless articles about AI’s utility, examples, and trends. Terms like “predictive analytics” get tossed around without clear definitions. Can we truly predict the next word in a sentence or the next market opportunity? There are tools like Lex Machina and Bloomberg Law that can forecast divorce or succession risk.  But should they do so?  The ethical clarity isn’t always there.

What we call “artificial human intelligence” are essentially algorithms—compilations designed to anticipate the next word. You’ve experienced this already: when you type “How do I…” into a Google browser, it fills in the likely next words, based on your search history. This predictive capability has evolved from simple sentence search completion to sophisticated tools like Microsoft’s Copilot that can generate content, edit documents, and create personalized interactions.  AI learns from itself, which is why the default browser for Google has recently been replaced by Gemini.

The Rise of Customized AI

One of the most powerful developments is the ability to create customized AI systems. I’ve built what some call a “closed chat GPT”—an AI trained on my books, dissertation, research papers, blog posts, and website content.  I call it “Gray Matters” and share it with my clients.  When asked, “How would Doug respond to this situation?” it provides evidence-based answers drawn from that data set. Crucially, you can configure these closed systems to maintain confidentiality, which prevents your data from being shared with large language models.

Small business leaders can leverage this same technology. If you need to maintain client confidentiality for legal reasons but want to provide unique value to those clients, a closed AI system offers a perfect solution. This fact explains why there are so many chatbots on company websites—they’re cost-efficient and can provide consistent service 24/7.  Do you need to invest in Schwab or Fidelity or Vanguard?  Then you need to interact with bots before humans.

Digital Trust and Consumer Adaptation

Remember when Amazon first introduced Prime? Many doubted that package would succeed. Now one-click purchasing and “people like you bought” suggestions have become standard AI tools. These weren’t implemented randomly—they were based on extensive data analysis showing that buyers of one product were likely to purchase related items.

This example reflects a broader trend: we have developed increased digital trust in AI tools. Think about how you interact with Siri or Alexa—as if there’s another person in the room. These AI assistants weren’t part of our lives a decade ago, yet now they’ve become integral to our daily routines. Our expectations around AI are also shifting—we expect it to be personalized, always available, and worthy of our digital trust.

Accelerating Leadership Development

For the past year, I’ve focused on how AI can accelerate leadership development. The implications are profound for any individual or team committed to professional development. We can now provide 24/7 utility to confidential resources and interactive learning opportunities using AI avatars based on customized role-plays and scenarios.

Imagine clicking on ChatGPT repeatedly to gain insight into difficult topics: How do I deal with anxiety? How do I sleep better? How do I have a difficult conversation with a family member who’s resistant to dialogue?  Now, these are skills that can be developed through deliberate practice.

Years ago, when I asked Google, “Can you be my executive coach?” it said “Not at this time.”  Today, any AI platform—whether it’s ChatGPT, Claude, Grok, Poe, or another—will happily take on that role.

Our Hybrid Coaching Solution

AI can re-design executive coaching, leadership consulting, and transform your career.  Imagine using hybrid coaching that combines AI practice with human expertise. Let me give you some examples. 

A client named George wanted to develop better communication skills but didn’t want to ask his manager for help. Using our AI platform, George practiced difficult conversations repeatedly in a confidential environment. Then, when we meet for our 1:1 executive coaching session, George can share his screen and show me his AI interactions. I can provide feedback not just on the content of his responses but on his approach to learning.

This hybrid model works across professions. Imagine you’re a lawyer with clients who need to discuss succession planning, or a family wealth advisor helping clients prepare for difficult conversations with the next generation. These discussions require skills that many people haven’t developed.  Behavioral feedback can provide better analysis and coaching suggestions than humans.   When we practice new skills with AI, my clients can find the right words and approaches before having those crucial real-world conversations.

B2C and B2B Applications

I’ve developed two models for implementing hybrid consulting:  

B2C (Business to Consumer): Individuals can access a platform to practice scenarios like dealing with anxiety, burnout, difficult family members, or deeper questions about purpose and faith. For about $100 monthly ($1,200 annually), users get unlimited access to AI-assisted practice scenarios. That investment often delivers more lasting value than a couple of traditional coaching sessions at the same investment level.  See www.JITCoach.com or ask for a demo.

B2B (Business to Business): Teams and organizations can implement AI-assisted consulting to accelerate skill development. The data is compelling—sales teams using these approaches have shown a 24% increase in sales performance and 97% improvements in training retention. Compared to traditional online training programs that often show minimal results, this AI-assisted consulting represents a breakthrough.  See www.Action-Learning.com or ask for a demo.

The Bottom Line

Artificial intelligence has been evolving since 1995.   Now we have reached a point where it’s more consumer-friendly and accessible than ever. Just as you talk to Siri or use ChatGPT, you can now use AI-assisted consulting tools to accelerate your skill development, improve communication, and achieve outcomes faster, more effectively, and more affordably.

We will interact with AI-driven cars and live in an AI-enhanced world.  Why wouldn’t we apply these same technologies to leadership development and executive coaching?


Want to learn more about implementing AI in your leadership development? Contact Doug at doug@action-learning.com or visit action-learning.com to schedule a demo.

Tribalism: The First Wonder of the World

And why we should talk about it!

Yes, the pyramids and Great Wall are significant structures.

However, if I were to list the greatest wonders of the world, Tribalism would be #1. Think about it.

You and I do whatever we can to protect our loved ones. Their safety is critical. We may mortgage the house to protect our children who require healthcare. Our social groups reinforce whatever world views we think are accurate. Algorithms are as ancient as the walls in Jerusalem that separated tribesmen. Why assume that tribalism is always a bad thing?

Tribalism describes the social fabric in every community. In every corner of the world. We have dress codes that reinforce local norms. We have countless languages, and jargon, to reinforce who is in the group. And we have endless examples of battles for property and social honor. Those tribal histories create identity and protect shared values.

My family roots include a Scottish clan that brutally fought for marginal farmland and sheep. My wife’s roots include a different Scottish clan that brutally fought against my antecedents. And today we embrace our shared Scottish roots. When I travel abroad and hear someone with an American accent I’m immediately drawn to them. Tribalism at work. We quickly identify those who “in group” and those who are “out group.”

Psychologists (like me) know that those judgements occur in a millisecond. Thankfully! They enabled my antecedents to survive. And they enable you and I to quickly discern threats from allies.

Tribalism in extended families permits all of us to protect and distribute assets (That’s the second wonder of the world, on my list of two wonders. For a different post). We save money and property so that we can distribute it to our loved ones.

When families protect assets, they can compound over time. The Vanderbilt assets were dissolved within one generation amid squalor. The Rockefeller assets are wisely distributed to this day because the family and their advisors subscribe to a shared belief: wealth requires responsible stewardship and service to others.

All philanthropy is the result of tribalism at work. Look around your city. Look at the names on the buildings such as that museum, university, church, synagogue, stadium…. Look at the beautiful shared spaces like parks, libraries, with anonymous donors who want to support their legacy.

Recently I video-recorded some comments about tribalism and compounding assets with a Family Office client. They serve 80 wealthy families with complex needs. At root, most of them share the same values of integrity, asset preservation, legacy leadership, stewardship, philanthropy.

We don’t talk about family business succession because we don’t understand wealthy people.  All family enterprises are built on tribalism.

Fears prevent us from understanding the greatest wealth transfer in human history, which is quietly successful, and happening today. 

I wonder what would happen if we discussed the power of tribalism and compounding assets more openly? I can think of 4-5 people I’d like to learn from. How about you?

Schedule a 1:1 session with me soon!

Family or Financial:

What interest should go first?

Family Capital is defined as durable family harmony and governance.

Financial Capital is any investable asset – time, treasure, tithe or truths.

I’m not sure which form of capital goes first.

But I am sure that values drive behaviors. We love our children, and we would take a leave from work to care for our children. Right?

Recently one of my clients shared a story of a family that did just that. They rallied around a 2-year old fighting cancer. They re-designed work loads and scheduled care givers. They pooled money to support the healthcare costs. And last week they rang the bell- to celebrate! The nurses lined the hallway. The neighbors lined the street. The grandparents drove the car. The parents waved to neighbors and protected their immune-compromised child from any risks. Values drive our behaviors.

I am also sure that most families share the same values: integrity, asset preservation, legacy stewardship, philanthropy, responsible service to others.

When I directed a non-profit summer camp program at a Quaker School near Washington, DC, I saw those values every day. Parents invested as much as possible to provide more opportunities for their children. That program grew over 800% because of their shared values.

Many of those parents struggled to support their children. They wanted to support their family capital. And they had limited financial capital. Just like you and I.

My experience is that most families struggle with financial literacy because they don’t discuss financial capital enough.  There is an endless need for family meetings to discuss cash flow and investing.

When our children were in Middle School and High School we had Sunday evening meetings after dinner to discuss the week, and financial matters. They were short meetings. The children led parts of them. They learned to live below their means. They learned that what their friends posted on social media was not always true. They learned to invest in compounding assets.

Now I facilitate family meetings for clients. On Tuesday night I facilitated another virtual 90-minute family meeting. The patriarch, matriarch and a sister represented the Elders.  The Next Gens included 3 children aged 28-40 and one spouse.  Three wealth advisors provided content on retirement and investing options.  My role was to encourage the Next Gens to ask questions about Roths, IRAs, compounding, employee matching… everything needed for them to make more informed decisions. 

That was their second educational session and we will have at least two more in the next 4 months.  One breakthrough was when the daughter, newly divorced and single, realized more options from her employee match.  Another breakthrough was when one of the sons realized that as an independent contractor doing work for the family business, he needed to contribute more to his pretax options. 

As the children shared their takeaways the father was glowing with delight.  

Every Elder wants their children to make smarter financial decisions. 

Maybe Family Capital and Financial Capital go hand in hand.

Any thoughts?

The Family Business Chaos MYTH

… that ANYONE should avoid

A grey-haired patriarch recently told me, “I love my kids and grandkids. But I don’t trust their ability to manage my money when I’m gone. My lawyer tells me that I need to restrict their access. What do you recommend?”

This Family Business Chaos myth assumes:

  1. That fears motivate most human behaviors
  2. That Elders need to restrict access to financial assets
  3. That the Next Gen family members are unable to manage money
  4. That advisors can recommend effective solutions

How silly.

Tragically, I’ve met “Family Business Consultants” who boast about $100,000 annual retainers to “manage the process.” They presume that family business leaders are inherently unstable, dysfunctional, heading toward chaos. With a wink they say, “And who knows when you will need me?”

How tragic and silly.

I call it the Family Business Chaos myth. In future posts I’ll share some more related myths. In this post, let’s look at each of these 4 statements in turn.

  1. Fears do motivate most human behaviors. When we are hungry we eat. When we are threatened we fight. When we are confused or uninformed we create stories to “fill in the silence.” I recently heard about two Elders who anticipated a visit from their niece, whom they had not seen in 15 years. They created stories to explain the visit, from “she must have cancer” to “her husband may have abused her.”

In the same way, Elders often create stories to explain their kids and grandkids. It’s a delightful, ancient past time! When I visit Elders they may entertain me with stories, just as we drink lemonade on the porch. They often voice fears such as “she will never find a man who appreciates her” or “he couldn’t make money if we served it on a golden platter.” Those stories are entertaining. But they may be downright silly.

  1. That idea that Elders need to restrict access to financial assets is ancient, and often based on some local precedent. We all repeat stories that reinforce our biased beliefs. Have you heard about our neighbor named Bubba who received a trust fund when he turned 21, then became an opioid addict? Confirmation bias occurs when we repeat desired beliefs. The fact is that most people with access to money learn to live below their means. They practice financial literacy.

Restricted access to wealth, or any resource, does not accelerate social change. In fact, restricted access can imprison people. Look at global slavery, work conditions, oppression of women or poverty. Restricted access may cause violence. Look at global divorce, broken families, suicides, loneliness, drug abuse. Instead, what if wealth advisors actually shared their knowledge in a series of educational sessions? What if digital courses encouraged Next Gen leaders to ask questions about index funds, incentive trusts, donor assisted funds, IRAs, retirement, employee matches?

The #1 web browser is Google because people search for information. The #2 web browser is YouTube, because people search for answers. And they are both owned by Alphabet. The fact is that Next Gens are digitally trusting, better educated than many Elders, and often want to develop more financial literacy. Just ask them!

  1. The notion that Next Gen family members are unable to manage money is based on ignorance. Throughout recorded history, in every corner of the world, most assets are quietly transferred to the Next Generation. (Also called the Rising Generation, like a Rising Tide or a tsunami). If Elders are not able to teach responsible wealth management, then other advisors can do so. One positive outcome from the Certified Financial Professional (CFP) designation is that wealth advisors are better self-managed to actually serve their client interests. For many decades “financial managers” were incentivized by higher commission fees or transactional incentives from their product managers.

Throughout my career I’ve taught people how to manage their precious time, money, treasures and talents. Nothing is more important. Perhaps anyone reading or sharing this article shares that same commitment.

Teaching financial literacy assumes that Elders and Next Gens are willing to learn. When I facilitate family meetings, I encourage the Next Gens to ask questions, because curiosity is the currency of learning. When they ask questions, the wealth advisors can share resources. I also encourage the Elders to bite their tongues- which is difficult. They often want to share their values and knowledge. But our kids learn to swim from other adults, not from their parents. Our kids learn to golf from professionals, not from their parents. In the same way, when Next Gen leaders ask questions and learn, the Elders smile with delight. They are practicing financial literacy and seeing that “light in their eyes” when their children and grandchildren actually learn.

  1. We want to believe that advisors can recommend effective solutions because we want to trust “experts.” We go to physicians when we require healthcare, and they diagnose and treat us. We go to lawyers when we require asset transaction or protection. For many years, when I asked Google “Can you provide some business consulting?” it replied “Not at this time.” Now over 40% of my clients use ChatGBT for business consulting. Immediately. I have copied responses from one platform, like Claude, to ask other platforms, like Inflection, to provide more details. And recent studies confirm that some AI platforms demonstrate more empathy than “professionals.”

Let’s assume that advisors using AI will be more effective than those not using AI. And they will become even more effective next month. And every month thereafter. The best advisors are already using AI to provide more recommendations than ever for their clients. In seconds. Converging technologies, such as healthcare and AI consulting, will increase in power and provide even more value. Accurately. Imagine an empathic robot that suggests how Elders can bite their tongues. Imagine a hologram of the founders that can explain the values and challenges faced 50 years ago. Imagine a family meeting with 5 generations of healthy, opinionated owners instead of 3 generations.

Now imagine that one “family business consultant” can serve your legacy needs. How silly.

The example of the $100,000 annual retainer from that winking “family business consultant” who says, “you never know when you may need me” could be a waste of money.

My experience is that the presumption that family business leaders are inherently unstable, dysfunctional, heading toward chaos is downright silly. It may be lucrative for those using retainers. But it ignores the reality that family business leaders can flourish.

Yes, I’ll address HOW to flourish in a series of future posts. Please share this post with anyone who might appreciate it.

And add your thoughts or comments on this post about the Family Business Chaos myth? This could become a discussion.

Schedule a 1:1 with me today.

Business Conflict Myths

… and Succession Facts

You know the myth: Business succession is difficult and full of conflicts.

The myth is that outrageous Hollywood movies like Succession, The Godfather, Dallas or Dynasty are the norm.  The myth is that tax advisors are never able to minimize taxation, that estate attorneys are well intentioned but haphazard, that more wealth leads to more conflict.

The fact is that most wealth transitions occur quietly when there is shared understanding of decision making.  That’s called governance.

Good governance is the reality for ALL of my clients- or they wouldn’t hire me.

Good governance can be taught and developed.

Let’s start with two definitions. Then I’ll share 4 steps that really work.

There are two types of conflict:  Interpersonal conflict is usually bad, and Task conflict is usually good.  

Interpersonal conflict is based on emotions and should be managed carefully, even if you dislike that cousin who just said something outrageous.  But how do we self-manage? We are emotional animals driven by fears. Threats are everywhere. !Right?! Behavioral psychology research confirms that we think faster or slower depending on the stimulus and the situation. When I’m inclined to speak impulsively, I often massage the back of my head. Why? Because I want to slow down, think, and respond with care. We can all practice self-management. The oldest part of our brain is in the back of our skull. The prefrontal cortex, our executive center, is in the front of our brains. So, on good days, we practice self-managing to avoid interpersonal conflicts. (Or not…)

Task conflict is based on different understandings of information or roles.  When one cousin wants to invest in a new digital marketing program, and another cousin wants to invest in a new building, they will have task conflict. Task conflict is usually good because it may lead to innovations. I define innovation as “new ideas applied.” One reason for agendas and information packets before board meetings or family meetings, is to share information so that the participants can make smarter, more informed decisions. There can still be emotional moments- full of drama- but the focus of the meeting is on decision-making to address the task conflicts.

One reason for a facilitator with expertise in behavioral psychology (like me) is to minimize the interpersonal conflict and maximize the task conflicts.

As a species we all want to create order out of chaos. That’s why we construct processes, and (occasionally) organize our closets. That’s why we ask experts for advice. When we require a healthcare assessment we expect nurses to collect data, so that physicians using AI can diagnose and treat our evolving needs. Right? When we require a transfer of assets we expect attorneys and wealth advisors to assess needs in a deep discovery process, then recommend next steps. Right?

I organize teams of advisors to serve families because I know what works. Holistic advising is here to stay. And my clients deserve a team of experts. They also deserve a cleanly defined process. Something useful.

Here are the 4 steps in my Family Capital Discovery Process (based on my research and decades of consulting).  Think of these as 4 phases in any engagement together. Notice the verbs in bold font. Perhaps you can adopt these?

a.        Assess the current and future Family Enterprise ecosystem. I call these states the Now and the Next. Each ecosystem has unique history, values, legacy, stages, visions, and risks. A Family Business may generate assets, like a golden egg or a core business. And there may be multiple businesses over time, called a Family Enterprise. Think of Cargill or Walmart. Or think of the nearby franchise owner or car dealership in your city. Perhaps you know that over 60% of our GDP and job growth is driven by Family-Owned Businesses. How do you assess those unique strengths and weaknesses? Lately I’ve been using AI tools to accelerate that assessment process.

b.        Develop a Family Manifesto that describes the Family Purpose and reasons for working with multiple advisors. Most families have a verbal understanding of what the founder, Elder or owners want. When that verbal understanding is written and shared, teams can evolve. For example, in a recent series of meetings, I conducted interviews with the Elders, took detailed notes, and shared their asset map with the Next Gens. They had never seen one list of their capital and financial assets- and there were plenty of rumors! Finally, they were able to draft a manifesto that accelerated succession planning. After decades of avoidance and mystery, they were finally able to make crucial investment decisions. Four branches – over 50 people- were relieved. When verbal or unstated assumptions become written and shared, family businesses can evolve. That’s called organizational maturity. And that process is not too difficult. Perhaps you know a family that can benefit from a Family Manifesto? Perhaps you can accelerate that process?

c.        Define the four Family Focus Pillars. These are 4 critical questions used by families with over $50M in investable assets, who may have a Family Office to organize their legacy. (With credit to my friend Peter Vogel and his team at IMD). My experience is that these 4 questions can be useful for any family, with any amount of wealth. Perhaps you can answer them this weekend when you sit down for your next family dinner. Who we are? What do we own? How do we function? What is our impact on society and the environments and legacy? Yes, I’ve had these discussions with our nuclear family. Yes, you can do so also!

d.        Organize more effective work guidelines with a team of advisors. We all need a little structure at times. We can’t play football without yard lines and goal posts. We can’t have a swim meet without lanes and a timing system. I recommend the least amount of structure in the moment. Families need to evolve. The reason I wrote the Success Playbook for Next Gen Family Business Leaders (2024) is because clients asked me to do so. It’s a playbook of books, structures, and great resources. Perhaps you know someone who needs a little structure or a loving nudge?

Bottom line: Now you know what works. Please share this post with those who would appreciate knowing what works.

  1. One fact is that succession usually happens quietly, without conflicts.
  2. Another fact is that good governance can be taught and developed.
  3. Another fact is that we can each minimize interpersonal conflicts and maximize task conflicts.

Any thoughts or comments?

Schedule your 1:1 session now here.