Business has always been defined by who you like and trust. Those who deliver get the best results.
Future business will be defined by the quality of your web of qualified alliances or partnerships.
A friend is a successful realtor. When people call he asks, “Would you like a list of qualified services that may be interested in helping you and your family?” They typically say YES! And he hands them a list of his favorite plumbers and dentists and… you get the idea.
As an expert in leadership development, here is my current list of qualified alliance partners and experts:
- Assessments. www.action-learning.com Doug Gray, 704.895.6479; www.edc-llc.com Adam Ortiz, PsyD, 704.248.0863
- Coaching and consulting. www.action-learning.com Doug Gray, 704.895.6479
- Change management.
- Strategic Planning. www.avivconsulting.com Aviv Shahar, 425.415.6155
- Business development and sales
- Operational efficiency.
- Social media.
Note: I am expert in only 2 of these 8 categories. I am delighted to post only 2 other service providers. I am glad to provide the remaining names and links upon request.
Please call me at 704.895.6479 now for the remainder of the list. Or to discuss your needs for your business.
If you think you belong on my list, please contact us.
If you are serious about your business, create your own list now. Why wait? I have 8 reasons listed above…
Yesterday I met with an economic buyer who did not know the potential of her company.
She was representative. So here are some trends and resources and options for you and your colleagues to consider:
1. Customized leadership development programs are the new norm. (Whatever the phrase “new norm” truly means…) Off the shelf programs simply do not work well.
2. Leadership development programs are a $170 billion dollar industry, according to the ASTD, American Society of Training and Development. Corporate earnings are at an all-time high, and individual wage earnings are at an all-time low. Hence, the market opportunities are in corporations that are willing to invest in professional development.
Most leadership development programs fail because they are events, rather than a process based on assessment, consulting, and coaching.
3. “Training” is dead. Training teaches content to a norm. Training is becoming digital and shorter because our digital workforce demands that change. And most training managers do not resist. They are frightened and struggling for funding. At a recent conference for learning and development managers one presenter shared how her department generated revenue (rather than costs) by video taping and selling training modules for their strategic partners. The audience “oohed and ahhed.” However, no one asked, “What will occur 3 years from now when the modules are all digital and only 30% are being passively used by workers who are mandated to take the modules?” Or, “What about the need for powerful interactions between people that only occurs in a live, synchronous event?” Sadly, training is dead.
4. Some “leadership development companies” have survived to date despite the fact that they are event-based. Most challenge courses have been retired. Most companies regard “team building” as an occasional expense- and send people to events such as a spa, winery tour, amusement park, or golf courses. These events are not integrated into strategic needs for most corporate buyers.
5. Leadership development programs can be integrated into strategic needs, and they can target specific needs and industries. We have done so for years. With metrics and case studies that satisfy any cautious economic buyer.
6. Future business revenue for leadership development companies will come from select alliances/ partnerships with service providers who can a) provide customized content in related subjects, such as assessments, change management, operational efficiency plus b) targeted sales to high growth industries such as health care, technology, and mid-market businesses. The money exists.
Leadership development companies can make big money by targeting those industries.
Call me for details on global leadership development coaching with the largest providers of assessments and coaching and consulting.
And stay away from any providers who are not affiliated with partners who can provide the scope your company needs.
The “next normal” (whatever that phrase means) in leadership development requires smart alliances and partnerships with trusted service providers.