The Real Story of Business Value

by Doug Gray | May 10, 2010 | Business, Coaching

The 2 KEY Drivers for success for any Small Business Owner (SBO) are:

1. a. What do I love to do?
2. b. What will someone pay me to do?

Imagine a see saw.  If I love to do it but no one will pay me, then I have a hobby.  If I love to do it and someone pays me less than I need, then my business is dying.  If I love to do it and someone pays me well, then I have a thriving business.  Where are you on this see saw?

Today I am thinking about how limiting that perspective is.

Not everything that we do has a direct business value.  Here are some examples:

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