Did you know that over 90% of apps are downloaded once, then not used again? That fact bothers me.
We have technology that enables us to BUILD relationships. Look at the use of Linked In and internal social sites for business development. Look at our ability to schedule tasks, and calendar priorities, and key performance indicators… However, lazy people complain about the accountability of Salesforce or any Customer Relationship Management (CRM) system. Or they may complain that investing in technology is like investing in a money black hole, where the value is indistinct and endless. That fear bothers me.
We use technology to build relationships.
Image of apps on any device with a browser
Last week I met with2 attorneys tasked with generating $1.5MM annually for their firm. They stated, “The #1 priority for us is business development. We talk about cross-selling. But we rarely do it.” Like any firm with specialized skills, they track billable time (BT) and working time (WT).
I asked, “How valuable would it be for you to develop new business with your existing clients in other practice groups throughout the firm?”
They said, “Invaluable. If you can help us develop new business you will solve a massive problem.”
During lunch, I shared an app that I had created for them. They downloaded it immediately. Their comments were like popcorn: “This is a no brainer. We can start with our practice group. Imagine monthly business development workshops at the larger offices. Teams of 3-4 pay $100 to play for the day in a business development contest. Each team member must be in a different practice group. Corporate finance will be forced to talk with real estate, or environmental, or product liability. Those teams will upload content throughout the day. And answer questions based on a client case study. And populate or CRM system on Sharepoint. And then at 4:00 we will score the teams on a question like “Which of these teams is most likely to generate new business for our firm?” Recurring monthly business development workshops. Facilitators in the conference room for scheduled BD sessions. Technology designed to build relationships.”
What is the value to you and your company? $500,000 in new services? $1MM? More?
We provide business development consulting expertise, and customized technology that forces your team to use technology to build relationships.
FYI in 2007 I submitted the following articles to Horsesmouth.com, a digital library designed to accelerate business development for financial advisors.
You can apply any of these articles to your business or service.
1. 10 Tips for Distinctive Client Service Distinctive client service separates you from everyone else who talks about professionalism but doesn’t deliver on it. Take action with these 10 tips from a recognized, distinctive financial professional.
3. How to Act With Courage Excellence springs from courage, but not everyone chooses to be brave. These advisors share how and why they acted with courage, and how it benefited their business. Consider their insights into the nature of courage, and start using it to build your business, too.
4. 5 Keys to Solid Cold-Calling Performance If your prospecting strategy requires you to consistently make outbound calls, you must pay attention to these five vital elements of a strong cold-calling practice.
5. Customer Delight: 8 Tips for Creating It This top producer creates more than customer satisfaction. He creates customer delight. You can too, with these eight tips.
Call me at 704.895.6479 to discuss HOW you can apply these great ides to your business!
Accountability is a hard task. Most people hate it. Most salespeople really hate it. Most software, like Salesforce or Act or the latest app, is a pain to use. You can use this excel spreadsheet, or a pad of paper. Start now.
Accountability determines success. The three top words in sales are “relationships, relationships, relationships.” Use the attached format to build relationships, be strategic, provide value. Or not.
These 4 roles determine sales: champions, economic buyer, technical users, consumers. You need all 4. Complex sales evolve. They only succeed when you focus on all 4 roles.
All successful sales people have accountability metrics and teams. Do you?
Call me at 704.895.6479 or contact us or subscribe today.
Action Learning is a behavioral change process model that works 1) for groups and 2) for individuals.
For groups, Action Learning occurs when stakeholders use real problems to acquire learning and implement system-wide solutions.
For individuals, Action Learning is a behavioral coaching methodology that applies the same 4 steps.
The Action Learning change process model includes four steps:
1) decide what breakthrough requires you to invest resources,
2) act with a talented, cross-functional team and executive endorsement,
3) reflect on steps achieved, and
4) connect or expand the results across business or functional lines, to new markets or clients.
We have facilitated organizationalAction Learning change using both virtual and direct processes:
1. Technology processes: SharePoint, Action Item task lists, virtual teams, e-coaching and e-consulting, digital consulting and short implementation teams.
2: Direct meeting processes: assessments, facilitation in a series of workshops, coaching and consulting, project initiatives, leadership off-site retreats, strategic reorganization
Many people ask me this question. So you are not alone. In fact, self-leadership is an ancient subject turned into a multi-billion dollar industry. It is MUCH harder to lead my self than it is to lead others. And it requires daily deliberate practice for me to lead my self.
My purpose in life is to teach others how to be better leaders. I know what works. Hopefully the following two steps will be useful to you.
There are two ways to lead your self:
1. self awareness
2. self care
Self awareness requires core skills such as openness, self appraisal, clarity, self esteem. There is a massive amount of research in psychology and organizational development on the subject of self awareness. There are countless religions and faiths and daily practices on the subject of self awareness. Amid these conflicting and spurious theories there is a need for clarity. We use assessments to provide data. There are over 15,000 validated assessments. We can provide assessments for any individual behavior or competency imaginable. Evidence-based consulting is mandatory in any profession, from law to healthcare to psychology.
A key coaching question is “What assessments do I need to increase my self awareness?’
Self care requires core skills such as expression, sustainability, resourcefulness, action. Consider the fact that humans now have more digital information available than EVER in the history of mankind. We now KNOW what we should do. However, we do not always DO what we should do. Imagine a grandmotherly person. She towers over you with an apron and shakes a wooden spoon… as she tells you what you should do. That image of a wise, older person may help you.
A key coaching question is “How can I take care of myself today?”
One more point. There is a myth that leadership is a personal act. By definition, the word “leadership” means influence at two levels: on my self and others. The goal of self leadership is not to attain some mystical state in isolation on a mountain. Humans are defined by relationships. No one develops as a leader when living in isolation. And too many people spend hours alone, writing in journals, or focusing on their weaknesses. When Maslow described self actualization it was not thought to be a resting place. The goal is to improve the quality of relationships with others. Leadership is both a personal act and a team act. We adopt evidence-based research in positive psychology because it works. We want YOU to flourish.
The goal of self leadership is to have a greater relationships with my self and others.
This is a common question. With both a simple answer and a complex answer.
The simple answer: Serve others well. Provide tremendous value.
The complex answer has at least the following 5 points.
1. Choose a BIG WANT. Humans are aspirational- we aspire to do constructive work. We aspire to build families, companies, wealth, happiness. Our aspirations are reflected in art, architecture, net worth, hobbies, etc. However, too many people lose their focus. Perhaps you are representative. As a child you may have had aspirations defined by others; such as get a job, or go to college or take care of your siblings. As a young adult you may have had aspirations defined by you; such as, build a happy family, serve others, develop my business. And all of us struggle. Challenges exist. Suffering exists. In response, we need to choose an aspiration that is BIG. When we choose a BIG WANT, not a small want such as material comfort, we become leaders. The bigger our want, the bigger our impact as leaders. A key coaching question is “What is your BIG WANT?”
2. Choose a GREAT TEAM. Humans are social creatures. We evolve as a result of strong relationships. Selling is based on strong relationships. We can assess the market needs. We can assess the strengths of others. And we can build a great team to respond to that market need. The most successful leaders have at least 6 people on their team who create creative tension and focus on results. You may need to hire or develop a great team. A key coaching question is “Who can you add to your team?”
3. Choose constructive DAILY ACTIVITIES. Leadership is not an occasional event. Leadership is an ongoing process of daily activity. Choose your activities carefully. You have access to more digital information than ever in recorded history. You should know WHAT works: Good diet. Regular exercise. Focused activity. Finding problems. Solving problems. Serving others. Tracking activity. A key coaching question is “How are you certain that you are making constructive daily activities?”
4. Measure your Key Performance Indicators. KPIs are used in all businesses. What we measure leads to results. Sadly, too few people measure their leadership efforts. For many years, I have provided scoresheets, templates, spreadsheets to help others measure their KPIs. A little structure helps. Daily and weekly accountability sessions help. Metrics define the score. They are data points. Like a line on computer software, KPIs determine your impact as a leader. A key coaching question is “What KPIs do you need to measure today?”
5. Remain humble. I have had countless great teachers, from the finest universities on the planet. Clients are the most instructive teachers. Children are a close second. All constructive leaders in recorded history shared the same trait: we are all humble. A key coaching question is “How are you showing your humility?”
If I had more time I might add more to this list…
Bottom line: YOU can save time and money. YOU can be a smarter leader today.
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