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WTF Coaching

WTF stands for “what the f____”     It’s a swear word.   You should know that.

I swear by this:  WTF stands for “What’s The Focus?”

When you FOCUS on providing great value to people, then you will do so.

When you focus on cheating people, then you will do so.

WTF Coaching is a process of intentionally focusing on positive outcomes in your professional and personal life.

We ALL need WTF coaching at times.

No one is successful when they are alone.  Teams are successful.  The myth of the solo-preneur is dead.  Every successful client and alliance partner that I know of has a tremendous support team providing sales, marketing, delivery, assessments, etc.

Throughout history, our WTF Coaches have helped us become successful.  They help us keep our focus.

I currently work with 2 peer WTF Coaches, because I need more help than many 🙂

So, who is your WTF Coach?

I Only Sell Value

People buy products and services ONLY when they see tremendous value.

When I need a discount I go to Amazon or Costco.  Transactional level of services.  I do not compete with such transactional “business coaches.”  If someone wants information they can have it from my transactional websites, www.growcompany.co and www.startcompany.co.

When I want to provide tremendous value to a business owner or team, then I ALWAYS provide 3 levels of value.  People need to choose.  And they pay more for each investment.

Then I strive to ALWAYS over-deliver on whatever value level they select.

If you’d like to see a sample proposal, just call or reply directly.

How about you, do you ONLY sell value?

Goals and our Reticular Activation System (RAS)

The Reticular Activation System (RAS) is that part of our brain that registers when we hear / notice something familiar amid distraction.  Imagine being in a crowded supermarket.  Then you hear your child cry out your name.  Your RAS immediately kicks in.  Endorphins and blood flow increase.  And you respond to the stimulus…

What we measure leads to change.  Ask any MBA.  Ask any manager.

Try this 30-day goal setting activity described by Brian Tracy.  Get a spiral bound notebook.  Label it “My New Best Friend.”  On page one list your top 10 goals.  Then turn the page and set it aside.  Repeat on days 2-30.  On day 31, review the patterns.  Look for patterns.

Your RAS will help you.  Then share your observations with your coach or accountability partner.

What did you notice?

Choose Happy Pursuits

Thomas Jefferson described “The Pursuit of Happiness” as an eternal truth.  He wrote amid revolutions in France and the unformed United States.

Recent research in neurobiology demonstrates that HOW we choose to live enervates different parts of the brain.  Yet so many people are fascinated by WHAT we do.   Hmmm.  Maybe we need to stay focused on choosing happy pursuits.

What would happen if you chose to spend TODAY focused on one activity- choosing happy pursuits- only?

Great Book: The Happiness Project

Hello fellow book lovers…
Perhaps you have read or know The Happiness Project by Gretchen Rubin.  If not, I heartily recommend it for a book discussion group.  Or as a gift for loved ones.
Great combination of self-disclosure, research, wit, personal development.
I bought this impulsively for a loved one  for Christmas, and of course she has not yet touched it.   I’ve inhaled it.   So I thought you might appreciate it…