Since 1997, I have provided an unconditional guarantee on coaching services from Action Learning Associates.
There is no “fine print.”
If you are not happy, then I do not want your money.
With many clients, I offer a coaching for results guarantee. If we agree to work together, and you do the work, then you can pay me at any time. I guarantee high value. To date, after hundreds of clients, 100% of them have paid for their coaching services. Some agreed to pay a lesser amount than we had expected. Some agreed to pay more. Virtually 100% found the coaching to be valuable.
Here is why I provide that guarantee. When I was in high school I had two paper routes. And I worked at a warehouse after school. And I cleaned windows and did lawns in the neighborhood. One neighbor wanted the windows cleaned. I said, “Yes of course.” It took about two days. Imagine sweaty grimy paper towels and windex. Three stories of filthy windows. Midsummer heat. I was tired… but I did my best to do the job. When the neighbor asked how much to pay me, I countered with, “Let me ask you two questions and then we will likely agree on a number.”
The first question was, “Were you delighted with the service I provided and would you hire me or refer me if the need arose again?” She said yes.
The second question was, “What was the value of this service for you?” She said a number that was higher than what I expected. I said thank you.
That was in 1981 or so… and I have used that process ever since.
Recently I learned that Marshall Goldsmith, a premier executive coach, uses a similar model when coaching for results. Here is that model:
Our coaching tracks the proven eight-step process:
Select the appropriate coach
Measure baseline performance
Identify areas for skills development
Formulate a custom training regimen
Secure stakeholder buy-in
Implement the training regimen
Follow up with stakeholders
Measure results
I like this model and this list. There are no “fine details.” All about coaching for results.
So, are you ready to work together? Give me a call now.
I just got off a peer coaching call with a man I have never met.
Yet for 3 years we have held each other accountable to our dreams, goals, and visions. He is my peer coach.
We agreed that coaching can never be a commodity because:
1. Coaching is an interactive process. We exchange all that is human. We interrupt. We rant. We share evidence-based wisdom. We guarantee results.
2. Commodities have no emotions. And people do. You can buy consultative video coaching snippets. You can buy self coaching units. And you can buy junk food. Those commodities are worthless.
One goal of coaching is to enable people to garner their emotional strength into constructive action.
We KNOW that emotions drive thoughts. And thoughts drive actions. We even know what portions of the brain, and what neuro-chemical triggers are involved. So why would anyone even consider that coaching can be a commodity?
I am not threatened by the commoditization of coaching services.
However, I am disappointed by the distrust and fear that some people have that prevents them from asking for help.
Give me a call. Let’s talk about what you are feeling and thinking and doing.
WTF stands for “what the f____” It’s a swear word. You should know that.
I swear by this: WTF stands for “What’s The Focus?”
When you FOCUS on providing great value to people, then you will do so.
When you focus on cheating people, then you will do so.
WTF Coaching is a process of intentionally focusing on positive outcomes in your professional and personal life.
We ALL need WTF coaching at times.
No one is successful when they are alone. Teams are successful. The myth of the solo-preneur is dead. Every successful client and alliance partner that I know of has a tremendous support team providing sales, marketing, delivery, assessments, etc.
Throughout history, our WTF Coaches have helped us become successful. They help us keep our focus.
I currently work with 2 peer WTF Coaches, because I need more help than many 🙂
People buy products and services ONLY when they see tremendous value.
When I need a discount I go to Amazon or Costco. Transactional level of services. I do not compete with such transactional “business coaches.” If someone wants information they can have it from my transactional websites, www.growcompany.co and www.startcompany.co.
When I want to provide tremendous value to a business owner or team, then I ALWAYS provide 3 levels of value. People need to choose. And they pay more for each investment.
Then I strive to ALWAYS over-deliver on whatever value level they select.
If you’d like to see a sample proposal, just call or reply directly.
Jim Collins is credited with saying, “If you have more than 3 “top goals”, then you will not make any a priority.”
Review your goals list. Narrow it to your Top 3. No more. Stay focused on those.
We know from research tinto successful people that they ALL have an obsessive focus on one goal. Not three goals… Consider Steve Jobs, Martin Luther King Jr, anyone in any history book. They had one goal. Only one. Only 1.
There are only 2 times each day when you are alone with your thoughts. No distractions. No chaos…
1. when you wake up and think…
2. when you go to sleep and think…
So, it should be no surprise that, throughout recorded history, wise people have urged people to ask these two questions daily:
1. Who can I help today? Let that answer lead you into a life of service.
2. What am I thankful for today? Let that answer lead you to a life filled with gratitude.
Although I am not the wisest person in the world, I have practiced these two questions every day for decades. The answers have helped guide me. Perhaps they will guide you also.
How do these answers help you live with gratitude?
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