For 10+ years I led wilderness expeditions and teaching groups and providing individual leadership coaching for Outward Bound Schools in 3 countries. Each expedition was a microcosm of values and behavior. The photo above represents an extension of those skills.
In 2006, I raced on a 10-day expeditionary adventure race, called Primal Quest. Our team of four traveled continuously together, over 600 miles, mountain biking, trail running, climbing, rappelling, canyoneering, kayaking, and river swimming through the wilderness near Moab, Utah. We finished and were featured on CBS Sports. Hence, the image reminds me of a good team experience.
Our primary team goal was to cross the finish line, and our secondary goal was to remain good friends. We accomplished each goal.
Now let me pose a leadership coaching question: How do you measure excellence for your team?
Team Action-Learning.com included Doug Gray (captain), Bill Jordan (hoss), Jennifer Rinderle (sparkplug) and Steve Deis (lead navigator).
In 2004 we finished Primal Quest Washington.
In 2008 we finished Primal Quest Montana. Then we rested. Because we were tired.
What are you waiting for?
We all need coaching at times. Call Doug Gray, PCC, at 615.905.1892 today.
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Recently 4 people have asked me that question. There may be something in the air, like ignorance or fear. Here is a quick model for you to determine if you are a good fit for your organization.
The Competing Values Framework (CVF)
Models provide cognitive maps or useful images for self-assessment and consulting. For instance, the competing values framework defines four boxes from two continua: flexibility or control, and internal or external focus (Cameron, 2008). The result is a simple diagnostic model that can be used to assess your organizational culture (see Figure 1).
Figure 1: The Competing Values Framework (Campbell, 2008)
As you read the following descriptions ask yourself these 3 questions:
What quadrant best describes my organization’s values?
What quadrant best describes my individual values?
How can I re-design my life to work in an organization that supports my values?
Organizations with high flexibility/discretion and high external focus and differentiation are adhocracy oriented. These organizations are dynamic, entrepreneurial, people take risks, and they value innovation and experimentation. Leaders in an adhocracy are visionary, risk-tolerant, and innovative. The adhocracy organizations value experimentation, readiness to change, growth, acquisitions, and new products and services. Examples include technology-based disruptors such as Uber, Airbnb, Virgin. The key word is “create.”
Organizations with high stability/control and high external focus and differentiation are hierarchically oriented. These organizations favor structure, coordination, efficiency, and stability. Leaders in a hierarchically-oriented organization are good coordinators, organizers, and efficiency experts. The hierarchical organizations value stability, predictability, efficiency, rules, and policies. Examples include Bank of America, Community Health Systems(CHS), and Hospital Corporation of America (HCA). The key word is “control.”
Organizations with high internal focus/integration and high stability and control are market-oriented. These organizations are results-oriented, value competition, achievement, and performance. Leaders in a market-oriented organization are hard-driving producers, directors, and competitive. They value winning, increased market share, achieving goals and targets, and rewards. Examples include Merrill Lynch, insurance salespeople, and car salespeople. The key word is “compete.”
Organizations with high internal focus/integration and high flexibility/discretion are very personal places, like an extended family, where participation, mentoring and nurturing are encouraged. The leaders in clan-oriented organizations are coaches, mentors, or parent figures. These organizations value loyalty, tradition, collaboration and teamwork. Examples include the United Way, most churches, most nonprofits. The key word is “collaborate.”
So where is your organization? Where are your individual values? These opposite and competing assumptions are useful descriptors of dominant orientations and value sets. But they do not determine behavior. You determine behavior, when you make your choices. Your individual values do not change.
The key executive coaching question is: How can you re-design your life to work in an organization that supports your values?
Frankly, that is why people hire an external consultant as an executive coach. Once we know an organizational culture, then we can predict your individual effectiveness, success of a merger or acquisition, and your individual quality of life.
Then get in touch with me, your Nashville-based leadership and executive coach, at 615.905.1892 or schedule a complimentary leadership coaching session to discuss how you learn best. As your leadership coach, I strive to provide you with the tools to create an impact, rally optimistic coworkers and comrades, as well as maximize group and individual productivity and creation.
What are you waiting for?
Download this list of services and investment levels now:
Cameron, K, (2008). A process for changing organization culture. In T. Cummings (Ed.), Handbook of organization development (Ch 5). Thousand Oaks, CA: Sage Publications
Think of a recent example of success in your experience, and an example of failure in your experiences. Then consider the following formulas:
Learning from success
Our accomplishments certainly define us; look at any profile on LinkedIn or your net profits from last year. And there is plenty of support for successful leaders, in western cultures, that value heroic leadership. Those examples range from Jeff Bezos to Mark Zuckerberg to the popularized leaders in this month’s Forbes or Inc. magazines. That focus on heroic leadership may reflect hierarchical beliefs such as “the boss is the super-leader” or our team is “too big/smart to fail.” Heroic leaders exist in most cultures, as described by Campbell (1988). However, excessive success can lead to hubris. Success can endanger a leader, especially if they lose the ability to consider multiple perspectives. I have witnessed examples from previous executive coaching, management consulting, and leadership training clients who have lost their focus on a corporate vision. Successful leaders often need external coaches to speak truth to power.
Learning from failure
Failures also define a leader’s character. We recall our failures from 8th grade and from last month. Some leaders post a list of failures in the hallway as a public reminder. Did you know that we recall failures longer than we recall successes, and that the memories of those failures are located in the oldest part of our brain where we process emotions? Last week I participated in a fascinating webinar on “Coaching the post-heroic leader,” led by Jeff Hull at Columbia University. That webinar focused on recent studies describing adaptive leaders who are comfortable working in a fluid, networked, virtual world that supports failure. The lean startup movement described by Reis (2011) and the disruption models (Christianson, 2011) encourage failing fast, and failing often in order to gain a competitive advantage. From a systems thinking perspective (Senge, 2006), failure can provide an external stimulation that helps leaders stay true to their values and character. Leaders who are failing at one behavior may need external coaches to teach them additional tactics and strategies.
Your Consultant’s Conclusions:
My tentative conclusion is that leaders are in greater danger from success, than from failure. But my conclusion is less important than yours.
Ask yourself these leadership coaching questions:
What have I learned in the past month?
How do I know that I have learned that?
What do I need to learn in the next 6 months?
Then call me at 615-905-1892 today, or schedule a complimentary leadership coaching session to discuss how you learn best. As your leadership coach, I strive to provide you with the tools to create an impact, rally optimistic coworkers and comrades, as well as maximize group and individual productivity and creation.
What are you waiting for?
Download this list of services and investment levels now:
Campbell, J. (1988). The Power of Myth. New York: Doubleday.
Christensen, C.M. (2011). The innovator’s dilemma; The revolutionary book that will change the way you do business. New York: Harper Business.
Reis, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business.
Senge, P. M. (2006). The Fifth Discipline: the Art and Practice of the Learning Organization. Random House/Currency.
Doug Gray, PhD PCC, is an expert Family Wealth Advisor, leadership consultant, champion for Next Gen leaders, and teacher.
Yes, this headshot was AI-generated because his family said he needed to show his grey hair…
Consulting Experience
Doug helps business leaders accelerate their succession planning and legacy goals, with less conflict or confusion.
He says, “We are all concerned about our wealth. We are all in transition. We all struggle with decision making. We all seek advice.”
Doug focuses on the “People Side” of family wealth because his clients deserve both the art of expertise and the science of data. He typically collaborates with multidisciplinary teams of advisors who add financial, legal, and insurance expertise.
In 2024 he developed an AI-assisted performance feedback communication coaching solution at www.JITCoach.com that enables leaders to practice communication skills and reduce conflict or anxiety.
What about you and your loved ones? What do you need next?
Doug knows that leaders need to practice leadership, just as physicians practice medicine and attorneys practice law. Leaders need artful consulting. We need to Practice Leadership. So, where do you start?
He and his teams have a track record of 100% client satisfaction and guaranteed results since 1997 with thousands of clients in multiple business sectors (e.g., manufacturing, finance, retail, technology, pharmaceuticals, healthcare, insurance, investments).
Many are family-owned business leaders, owners and managers.
Doug provides expertise to business leaders during their transitions. Specifically, he assesses individual and team strengths and gaps and recommend behaviors that enable leaders to avoid pain, and to flourish. See his 360 assessment at www.AssessNextGen.com
Why focus on family wealth advising? Doug says, “My parents and family have been critical to all of my success, and to my nuclear family, and families are the lifeblood of positive social change. In every corner of the world. And in every business sector. What could be a more critical focus?”
His recent leadership consulting work has led to: 1) the 360-assessment consulting process described at www.AssessNextGen.com for license and leaders, 2) the customized content and digital solutions described at Family-Wealth-Network.com, 3) his recent books “Legacy Locked” (2025) and “The Success Playbook for Next Gen Family Business Leaders” (2024) (see the list below), and 4) a hybrid coaching solution at www.JITCoach.com that uses both customized AI and expert performance coaches to help leaders develop essential communication skills.
Doug would love the opportunity to learn more about you, your family, your business, your vision, and your challenges. Please schedule a mutually convenient time using this link: https://calendly.com/doug-gray/intro-call
He would say, “Here’s to you, At Your Best.” I help business leaders accelerate their succession planning and legacy goals, with less conflict or confusion. We are all concerned about our wealth. We are all in transition. We all struggle with decision making. We all seek advice. I focus on the “People Side” of family wealth because my clients deserve both the art of expertise and the science of data. I typically collaborate with multidisciplinary teams of advisors who add financial, legal, and insurance expertise. Recently, we have developed an AI-assisted performance feedback communication coaching solution at JITCoach.com that enables leaders to practice communication skills and reduce conflict or anxiety. What about you and your loved ones? What do you need next? We know that leaders need to practice leadership, just as physicians practice medicine and attorneys practice law. Leaders need artful consulting. So, where do you start? We have a track record of 100% client satisfaction and guaranteed results since 1997 with thousands of clients in multiple business sectors (e.g., manufacturing, finance, retail, technology, pharmaceuticals, healthcare, insurance, investments). Many are family-owned business leaders, owners and managers. We provide expertise to business leaders during their transitions. Specifically, we assess individual and team strengths and gaps and recommend behaviors that enable leaders to avoid pain, and to flourish. Why? My parents and family have been critical to all of my success, and to my nuclear family, and families are the lifeblood of positive social change. In every corner of the world. And in every business sector. My recent leadership consulting work has led to: 1) the 360-assessment consulting process described at AssessNextGen.com, 2) the customized content and digital solutions described at Family-Wealth-Network.com, 3) my recent books “Legacy Locked” (2025) and “The Success Playbook for Next Gen Family Business Leaders” (2024), and 4) a hybrid coaching solution at JITCoach.com that uses both customized AI and expert performance coaches to help leaders develop essential communication skills. I would love the opportunity to learn more about you, your family, your business, your vision, and your challenges. Please schedule a mutually convenient time using this link: https://calendly.com/doug-gray/intro-call Here’s to you “At Your Best,” Doug Gray
Top skillsTop skills
360 Assessments • Strategic Consulting • Conflict Management • Family wealth • Leadership Development360 Assessments • Strategic Consulting • Conflict Managment • Family wealth • Leadership Development
Business Consulting • Management Consulting • Change Management • Executive Coaching • Leadership Development • Training • Team Building
A representative list of leadership coaching engagements include:
CFO and 20 leaders in finance and accounting, Fortune 500 energy construction company, who needed to embrace a redesign without losing productivity
team of EVPs tasked with redesigning the IT needs of their F100 healthcare company
MD struggling with burnout who needed confidential consulting (e.g. anonymity from his employer and insurer)
CEO in a technology company recently promoted to replace the founder
President and 18 members of executive leadership team, Fortune 500 energy construction company, who needed to demonstrate alignment within 6 months
SVP and site managers at a nuclear power construction site who needed to increase alignment with business partners and avoid negative media
SVP in functional but de-centralized group who needed to assimilate 20 leaders, using action learning methodology in direct meetings, coaching, and SharePoint to drive accountability
Small business owner of a franchise who needed to fire an employee after 11 years of good service
SVP, global bank, who needed to reorganize a division
VP, global bank, seeking career opportunities
newly hired VP who needed to develop radical transformation of a functional group that required external coaching and team building leadership training using a customized app
Newly promoted director who lacked interpersonal skills to manage 33 people
Founder of an IT company who was not able to develop new business
Business/Organizational Leadership Experience
Doug has been a successful business owner since 1997; he knows the challenges and “what works.” He co-developed the Leadership Development Institute at the University of Maryland, College Park and taught there for 7 years, and he is a former adjunct faculty member at several colleges including NC State University. He directed a non-profit agency in Washington, D.C. for 9 years and grew it 900% while managing 120 people. As a former world-class athlete, Doug knows that the rigor of change requires regular support from experienced consultants, plus a dash of humor.
Education and Training
Doug’s graduate research at Dartmouth College included development of an assessment to determine risk tolerance and risk aversion. That theme of mitigating risk in business and leadership has prevailed in his continued learning from clients and colleagues in the safety, consulting, executive assessment, and leadership development industries. He is certified in the Hogan suite, DISC, Positive Psychology, several 360’s, several EI assessments, and 5 coaching certification programs. Since 2000, Doug has been a Professional Certified Coach (PCC) with the International Coaching Federation.
A perpetual learner, in his 50’s he earned a PhD in Organizational Leadership from the Chicago School of Professional Psychology. His research interests include the effect of positive psychology on business leaders, managers, and executive coaches. His dissertation title is “Positive Psychology Coaching Protocols: Creating Competitive Advantage for Leader Development (2018).
Publications and Appearances
Doug loves to share his expertise as a speaker, facilitator and a writer. As a keynote speaker, he has addressed annual meetings, executive retreats, and nonprofit leaders. As a facilitator, he has partnered with clients to design experientially memorable leadership training solutions that range from boot camps to strategic off-sites to contests using customized mobile apps. As an author, he has frequently been published in journals ranging from Family Firm Institutes’ Practitioner, Family Business.org, to the American Society of Safety Engineer’s Professional Safety to Financial Advisor to dozens of webinars and hundreds of guest blogs. There are 200+ videos of his content on YouTube at https://www.youtube.com/@NextGenerationLeaders
He is a published author of articles on leadership development, AI, family business leadership, succession planning, physician burnout, healthcare, analytics, safety and productivity. Doug has published multiple books:
Legacy Locked (2025). See www.Legacy-Locked.com
The Success Playbook for Next Gen Family Business Leaders (2024)
Objectives and Key Results (OKR) Leadership; How to Apply Silicon Valley’s Secret Sauce to your Career, Team or Organization (2019). See www.OKRLeadership.com
Passionate Action; 5 Steps to Creating Extraordinary Success in Life and Work (2007)
Adventure Coaching; A Guidebook for Action-Based Success in Life and Work (2006)
Doug will not waste any of your time or resources. He expects you to achieve great results. And he always guarantees exceptional value.
Call him now at 704.995.6647 or contact us here or at https://calendly.com/doug-gray/intro-call
For biographies on other Action Learning Associates, Inc leadership consultants and executive coaches, contact us here or review the list of our partners here. We also provide scaled solutions for any-sized organization, anywhere in the world.
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