Too many “sales experts” have fuzzy theory and fuzzy results.
Here is a template that I have developed over time. It works great. Steal this template. Call me for details if needed.
- Accountability is a hard task. Most people hate it. Most salespeople really hate it. Most software, like Salesforce or Act or the latest app, is a pain to use. You can use this excel spreadsheet, or a pad of paper. Start now.
- Accountability determines success. The three top words in sales are “relationships, relationships, relationships.” Use the attached format to build relationships, be strategic, provide value. Or not.
- These 4 roles determine sales: champions, economic buyer, technical users, consumers. You need all 4. Complex sales evolve. They only succeed when you focus on all 4 roles.
- All successful sales people have accountability metrics and teams. Do you?
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