The Real Story of Business Value
The 2 KEY Drivers for success for any Small Business Owner (SBO) are:
- a. What do I love to do?
- b. What will someone pay me to do?
Imagine a see saw. If I love to do it but no one will pay me, then I have a hobby. If I love to do it and someone pays me less than I need, then my business is dying. If I love to do it and someone pays me well, then I have a thriving business. Where are you on this see saw?
Today I am thinking about how limiting that perspective is.
Not everything that we do has a direct business value. Here are some examples: